Have you posted great content and noticed an uptick or downtick in likes, comments, views, and followers? These interactions are known as engagement, and there’s an easy way to gauge your audience’s engagement by calculating the engagement rate (ER).

This helps you understand how and what your audience is engaging with to adapt your content depending on what’s liked or not. You’ll need to know your Instagram engagement rate as the rate reflects whether your content matches the interests of your followers. A large following with no interaction with your content does not equal a good rate of engagement. Check out the calculator below to get an idea of where your content stands!