Spending on ads is necessary, and often, it’s not entirely fool-proof. However, you can calculate your return on investment (ROI) to get an idea of how your allocated digital advertising budget is performing. ROI helps you figure out how profitable your marketing spend is, and to get an idea, use a test number or use the rule of thumb 10% of your advertising budget.
A good ROI means your campaign made a profit, and a negative ROI means the campaign cost more than the profit. Generally speaking, a good ROI that returns five times your investment (having an ROI of 500% or 5:1) is a good goal. Anything above is considered excellent, but do you know what your ROI is? Use our calculator to get a better idea.
Disclaimer: The suggestions contained in our calculator findings are based on the information you provided, and are meant for informational purposes only. Please note that any projections or amounts contained in the findings are not intended to be exact. These figures, especially the projections, are assumed figures and should only be used as guidelines, given general assumptions. Under no circumstances are projections guaranteed. If you have any questions about this information or require additional assistance, please consult with one of our financial representatives.