On Facebook, things look a little different as this platform measures posts and likes to calculate your engagement rate. This is essential as this will let you see who actually interacts with your posts. This is called reach, which is the total number of people who have viewed your content. For example, if 1,500 people have seen your post, your reach is 1,500. Since Facebook has both posts and videos, you’ll need to calculate for reach and views as well. Want to learn more? Use our easy-to-use calculator to estimate your content’s engagement.
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