Have you posted great content and noticed an uptick or downtick in likes, comments, views, and followers? These interactions are known as engagement, and there’s an easy way to gauge your audience’s engagement by calculating the engagement rate (ER).
This helps you understand how and what your audience is engaging with to adapt your content depending on what’s liked or not. You’ll need to know your Instagram engagement rate as the rate reflects whether your content matches the interests of your followers. A large following with no interaction with your content does not equal a good rate of engagement. Check out the calculator below to get an idea of where your content stands!
Disclaimer: The suggestions contained in our calculator findings are based on the information you provided, and are meant for informational purposes only. Please note that any projections or amounts contained in the findings are not intended to be exact. These figures, especially the projections, are assumed figures and should only be used as guidelines, given general assumptions. Under no circumstances are projections guaranteed. If you have any questions about this information or require additional assistance, please consult with one of our financial representatives.