To understand how posts on your LinkedIn company page have been performing, there are various metrics you can assess via your LinkedIn Dashboard. The LinkedIn Engagement Rate Calculator can help measure how well individuals interact with your LinkedIn content, which helps you make better decisions about which content pieces can help drive your results.
Engagement rate is a metric used to measure the amount of engagement a piece of content receives from its audience. It gives insight into the level of interaction (comments, shares, likes, clicks, plays, follows) people have with the content.
Impressions: The total number of times a piece of content has been viewed.
Engagement: Measurable interactions with your posted social content such as shares, comments, likes, and clicks.
Total Engagement = Clicks/plays + shares + likes + comments + follows.
A good engagement rate varies widely depending on the industry, reputation, and the type of content that you publish. Broadly speaking, for more seasoned brands, an engagement rate of 2% means you’re doing great and above that means you’re doing excellent.
For brands in the startup stage who still trying to find their footing, an engagement rate of 1% is considered great.
Use the calculator to help you understand your engagement rate per post or your engagement rate by page.
For Posts: Enter the impressions and engagement for that individual post
For Page: Enter Total impressions and engagement for your page
Bookmark this post and check every time you need to determine how well your posts are doing and which ones you should put most of your focus on.
Disclaimer: The suggestions contained in our calculator findings are based on the information you provided, and are meant for informational purposes only. Please note that any projections or amounts contained in the findings are not intended to be exact. These figures, especially the projections, are assumed figures and should only be used as guidelines, given general assumptions. Under no circumstances are projections guaranteed. If you have any questions about this information or require additional assistance, please consult with one of our financial representatives.